Additional beer news from the Beverage Industry
October 4th, 2025

To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

Posted: October 3, 2025, 2:00 pm

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.

Posted: September 29, 2025, 3:00 pm

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

Posted: September 25, 2025, 2:00 pm

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

Posted: September 23, 2025, 3:10 pm

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.

Posted: September 23, 2025, 12:00 pm