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Additional beer news from the Beverage Industry
May 26th, 2017

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. 

Posted: May 23, 2017, 1:00 pm

Genesee Brewing Co. introduced two seasonal beers — Orange Honey Cream Ale and Helles Bock — as part of its Genesee Brew House Pilot Batch series. 

Posted: May 19, 2017, 11:00 am
The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.
Posted: May 15, 2017, 11:29 am
Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
Posted: May 15, 2017, 11:25 am
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
Posted: May 15, 2017, 11:19 am
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