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Additional beer news from the Beverage Industry
March 26th, 2019

Sierra Nevada Brewing Co., Chico, Calif., has not only given of itself but has created an opportunity for other members to help those who were and continue to be impacted by this wildfire.
Posted: March 22, 2019, 11:00 am
From a wild art project and “experiment” to start a Jewish celebration microbrew, Shmaltz Brewing Co. has advanced from delivering 100 cases of HE’BREW Beer out of a Volvo to building a brewery in Upstate New York and back to a contract brewing model.
Posted: March 20, 2019, 11:00 am
For a company like HEINEKEN USA, White Plains, N.Y., the global brewer benefits from the support of a large-scale parent company yet still operates with the flexibility of an emerging brand.
Posted: March 19, 2019, 11:01 am

D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.

Posted: March 18, 2019, 5:00 am
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
Posted: March 14, 2019, 4:05 am
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