more Beer News
Additional beer news from the Beverage Industry
February 26th, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.
Redd's Apple Ale, a brand of Chicago-based MillerCoors, is adding more variety to its beer lineup by introducing new flavors and bringing back fan favorites.
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes.
Pyamid Breweries announced the release of its spring seasonal, Triangulate Citrus Pale Ale, and its limited-release Brewer's Reserve Railroad Avenue.