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Additional beer news from the Beverage Industry
May 25th, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.

Posted: May 18, 2018, 1:00 pm
In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.
Posted: May 16, 2018, 9:45 pm

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling

Posted: May 15, 2018, 4:00 am

Innis & Gunn unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.

Posted: May 1, 2018, 5:00 am

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.

Posted: April 13, 2018, 4:00 pm
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