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Additional beer news from the Beverage Industry
February 26th, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.

Posted: February 24, 2017, 5:00 am

Redd's Apple Ale, a brand of Chicago-based MillerCoors, is adding more variety to its beer lineup by introducing new flavors and bringing back fan favorites. 

Posted: February 21, 2017, 2:00 pm

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 

Posted: February 15, 2017, 1:00 pm
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
Posted: February 15, 2017, 12:18 pm

Pyamid Breweries announced the release of its spring seasonal, Triangulate Citrus Pale Ale, and its limited-release Brewer's Reserve Railroad Avenue. 

Posted: February 15, 2017, 12:00 pm
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